We're thrilled to announce the re-launch of our Qualitative Insights tool, formerly known as Reframer, featuring two new powerful upgrades:

• New Insights tab: A dedicated space to capture, organize, and communicate your key takeaways
• AI capabilities: Optional AI-powered assistance to speed up insight discovery and reveal hidden patterns in your data

And don’t forget—you can now import and tag transcripts for even quicker analysis!

From usability studies to customer success and employee experience and beyond, the Qualitative Insights tool is designed to capture notes and observations from any interview, focus group, or discussion. When paired with other Optimal tools, you can uncover even deeper insights. The possibilities are endless-and now's the perfect time to dive in!

Since launching the Beta, we've been collaborating closely with hundreds of customers to gather feedback and run usability testing.

Here’s what’s new:

Improved security with password management: A new "Password settings" button allows users to manage stored passwords, which participants receive before starting their Prototype Study. Additionally, users are prompted for a password when importing protected prototypes.

Results sharing: You can now easily share specific sections (e.g., analysis, tasks, clickmaps) via a URL with your stakeholders in just a few clicks. With the added protection of a password for secure access.

Participant data view: To speed up your data analysis and improve your workflows we’ve added task metrics in the "Results > Participants" table, showing tasks completed, skipped, and success percentage.

Notes Tab in Analysis: Users can now take notes directly in the Analysis section for Task Results, Click Maps, Paths, and Questionnaires.

This update lets users analyze data more quickly with flexible export options and an improved format for questionnaire and survey downloads. Find out more about the updates below.

• Additional download export options: Access new download questionnaire data options. Choose to download questionnaire data by pre-study, post-study, and screening questions.

• Organized question tabs: Navigate your data more easily with each question exported to its own tab in the download spreadsheet. Each question tab will mirror the question and answer format/structure found under the Questionnaire section.

• Dedicated screening question tab: Review screener questions - now separated in a dedicated tab - with the added option to exclude them from your export.

• Added index numbers for Surveys analysis: An index number column (e.g. 1, 2, 3) has been added next to the labels for radio, Likert, and checkbox question types in the "Participant data" download for easier analysis. A new tab has been added to display answer indices for fixed set questions (e.g., radio, checkbox, multi-select), while matrix questions will still export with their values.

To get started, navigate to the Downloads tab under Results. Results Downloads are available for all tools except for Qualitative Insights.

We are a month or so into the Prototype Testing Beta and have received some great feedback from customers about password-protected Figma files. We are delighted to share that this week we have released an update to Prototype Testing to securely streamline your importing from Figma. You can now authorize Optimal to access your Figma account using Figmas oAuth.
With this latest release, you can keep your Figma file private while setting up your study ensuring your designs are always protected. Optimal will only retrieve data about the specific file you are importing; we won’t retrieve data about your team, other projects, users, etc. The endpoints that Optimal will request from Figmas REST API during import are GET file and GET image.

Hi there,
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Exciting news! We've expanded our UX platform with the addition of our new Prototype Testing tool. ​ This tool lets you validate designs, gather quick insights, and make confident decisions to create more intuitive digital experiences. Whether building from scratch or importing from Figma, our prototype tool has you covered. The first iteration of prototype testing is an open beta, and we’re working closely with our customers to gather feedback for further improvements. Find out more about our new tool, and what’s coming next at Optimal.

August 6, 2024

We're thrilled to announce a major transformation of Optimal Workshop. We're expanding beyond UX research tools to become a best in class user research and insights platform. This refresh brings:

• Expanded focus to serve all digital experience professionals
• More accessible tools without compromising depth
• Emphasis on best practices and community building
• New outcome-focused tool names
• Enhanced resources and educational offerings

Whether you're a long-time user or new to digital experience optimization, this evolution is designed to empower you in creating exceptional digital products. Discover how our changes benefit you and join us in shaping the future of digital experiences

August 6, 2024

We've updated our tool names to directly reflect what each Optimal tool is designed for.

You'll notice these updates across our product and in our help docs.

Find any previous names in our help docs? Rest assured we'll continue to update them to align with our new naming convention - stay tuned!

These updates are part of our exciting brand refresh and evolution of Optimal Workshop.

July 31, 2024

We’re excited to announce the latest updates to our platform to help teams test, validate and gain insights early in the design process.

Looking ahead to the rest of 2024, stay tuned as we expand Optimal’s research capabilities with new tools and features, including Prototype Testing, Qualitative Insights, and upgraded Surveys along with enhanced admin management and user roles!

Learn more about what's new and what's coming next at Optimal.

Hi there,
​
​Big things are happening in 2024! 🎉

We’re undergoing a huge transformation in 2024 to deliver more value for our customers with exciting new products like prototype testing, features like video recording, upgrading our survey tool, introducing AI, and improving how we support large organizations and multiple teams managing their accounts.

These new products and features mean we need to update our pricing plans to continue innovating and providing top-tier UX research tools for our customers now and in the future.
​
Please check out our article on our new plans for more details or visit our pricing page.

June 26, 2024

Optimal Workshop is updating its Terms of Service which applies to the Optimal Workshop services you use. Below is a summary of these changes. We recommend you carefully read the fully updated Terms of Service which will become effective for existing customers on July 10, 2024. The changes include clarifying and/or updating:

• We've clarified what we mean when we refer to Order Forms and Statements of Work.
• We've updated the terms applicable when you purchase participant recruitment credits.
• We've clarified the circumstances where your chosen services may auto-renew, and our rights in the event of any non-payment of Fees.

Please note that some of the updates may not apply to you if your organisation has a separate agreement with Optimal Workshop covering your use of our services. If you continue to use our services on or after July 10, 2024, you are agreeing to the updated Terms of Service. If you do not agree, you can choose to discontinue using the services and close your Optimal Workshop account before these updates come into effect.