Our team has been hard at work the past two weeks to improve the app connector and web tracking. Here's what we shipped:

• Contact sync is now instant
• Getting rid of bots with web tracking
• Other smaller updates

Contact sync is now instant

Making syncing faster is our top priority and as the first update all fields now sync instantly for contacts that are in sync between a CRM and a marketing tool (Klaviyo, Mailchimp etc.).

We're looking to make new contact syncing and contact removing instant soon as well!

Getting rid of bots with web tracking

Web tracking script now starts with a 3-second delay on your website. This helps get rid of bot visits and clean up your web visitor feed.

Other improvements

• It's now possible to map Contact Form 7 hidden fields
• Email users can change the scheduled changing time for queued emails

With love,
The Outfunnel gang

Outfunnel now syncs Linkedin Lead Gen Forms to your CRM 🧑

We've just released our most requested integration to date - Linkedin Lead Gen Forms.

The good news is that it's part of your current plan and you can get started with it right away. The setup takes approximately 2 min and 21 seconds (I timed it)

Here's what you can do with it:

• Automatically add new leads from Linkedin Lead Gen Forms to your CRM (Pipedrive, Copper, Salesforce, or HubSpot CRM) — no more manually exporting-importing lists.
• Map custom fields, so all the necessary data is synced to your CRM — and sales can easily create custom filters or lists to categorize the incoming leads accordingly.
• Record the form fill for your contacts in the CRM, so sales have the full context of the lead.

Or learn more about our LinkedIn Lead Forms integration

Outfunnel now tracks website visitors across your subdomains 🌎 ↔️ 🌎

Simply identify the lead on example.com and we'll automatically track their visits on app.example.com.

This means that you'll be able to get the lead's very first visit source recorded and synced to your CRM so you can truly understand which marketing channel drove the acquisition.

This use case is great for SaaS companies that direct their leads to the marketing website but where user registration happens in the app

How to get started

This works out of the box after implementing the web tracking snippet on your domain and subdomain. To test this:

1. Navigate to the domain in incognito mode
2. Identify yourself by registering an account or filling in a form on the subdomain
3. You should see the initial lead source appear in Outfunnel and in the CRM, together with the domain visible in the URL

PS. We also updated the visitor feed in Outfunnel to show lead source and session length.

Note:

• If you are using a single page application, additional implementation is needed. Instructions
• subdomain tracking does not work with separate domains. For example, www.firstdomain.com and www.seconddomain.com cannot be cross-identified

The new year starts with the launch of one of our most requested functionalities - the ability to identify leads from any email marketing or sales platform 🚀

Previously, Outfunnel identified leads from HTML forms, Calendly, and Mailchimp emails but with our new tracking URL generator, we support almost every platform that you use to send sales or marketing email campaigns.

This allows you to track the website behavior and visit source for more of your leads. Read more on how it works or go ahead and generate your first tracking URL below.

If you're using our ActiveCampaign integration, any new contacts subscribed to specific ActiveCampaign Lists can now be synced over to your CRM with the relevant field mapping.

This feature is live for all users and you may need to edit your connection(s) in-app to make sure that the right Lists and monitored and the correct fields are mapped.

You can now use content from CRM custom fields in your lead-scoring calculations. This way, you can now do things like:

• Add 10 points to a lead ​score if someone's job title includes "director"
• Add 5 points to a lead score if the lead source is "affiliates"
• Or add 2 points to a lead score if someone has been tagged as "high potential customer"

This update is immediately available to all Pipedrive and Copper customers on our Professional and Custom plans. For other plans it's available as a $49 add-on.

Hubspot support coming soon - let us know if you'd like to beta test it!
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Outfunnel's web tracking snippet tracks website visits and records their lead source. While we already identify leads from HTML forms and link clicks to your marketing campaigns we now also identify leads from Calendly form fills.

Identifying a lead helps you to:

• Understand where the lead came from and measure channel successs
• Start tracking their website visits
• Sync all of this data to your CRM so your sales team has full context

Here's how to get started:

1. Ensure that Calendly is authenticated with Outfunnel and web tracking is active
2. Embed Calendly on your website
3. Fill in a Calendly form
4. Check Outfunnel visitor feed for the new contact. The web visit and lead source get synced to your CRM within 10 minutes.

Happy closing!

As you may already know, our lead scoring feature is great for scoring leads based on multiple data sources: email engagement from tools like Mailchimp or HubSpot and website visits.

One request we’ve been hearing frequently is using data from CRMs. For example, increasing scores for people that have attended a webinar or attended a booth at a trade show.

With CRM activity scoring this is now possible. Here's how it works:

• Once you add a rule Outfunnel will score any existing and newly added activities for the contact
• If the activity stops matching the rule, for example when you delete it or change it, then the score will also get removed
• If you are on our new Basic or Professional plan this is included in your plan. If you are on Lite, Starter or Growth it's a $49 add-on. Reach out to our support if you'd like to add it to your plan.

We’ve gone from simply sending emails and syncing data to being a sales and marketing workflow platform and we needed a new “home” in the app to help you get an overview of everything that’s going on as well as anything that needs your attention.

Dashboard is the new landing page when you log in but you can also access it by clicking on the Outfunnel logo on menu

• The new dashboard gives you a snapshot of all the activity with your marketing contacts that Outfunnel syncs or tracks.
• This is our first iteration, and we’re already planning how to make the dashboard more useful to you. If you have specific ideas, please get in touch.