From choosing your language to building more flexible briefs and smoother revisions, January was all about putting more control in your hands — and making the platform easier to navigate along the way.

Choose your language in ShuttlerockCloud

A language selector has been added to ShuttlerockCloud, giving you more control over how the platform appears.
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ShuttlerockCloud currently supports English, Japanese and German, with English set as the default. You can manually switch between available languages at any time via Account Settings → Preferences.
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Language preferences are saved in the browser and will persist through sign out and back in on the same device and browser. If you switch browsers or devices, you’ll need to select your language again.
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This lays the groundwork for supporting additional languages as ShuttlerockCloud continues to expand into new markets.

More flexible briefs

Don’t need Concept Canvas, Concept Idea, or Concept Basics in your brief? You can now remove them using the trash can icon that appears on hover in the top-right corner of each section — and re-add them anytime from the Add More modal.
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Brief Canvas now snaps to content in briefs

We’ve improved how the Brief Canvas behaves in brief.

Previously, if content was added outside the visible canvas area, the canvas could appear empty - with no indication that anything had been added. This made it easy to miss important details.

Now, the Brief Canvas automatically snaps to any content that’s been added, so reviewers land directly on what’s there and can jump straight into reviewing without guessing or extra scrolling.
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Picture perfect.

Revision annotations that stick

Revision annotations now behave more intuitively as users move through the editing flow.
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New annotations and edits are automatically retained as users navigate between steps like Annotations, Category, and Time when crafting or updating a revision, so inputs don’t disappear mid-flow. This wasn’t always clear before - if the old Save button in the annotation section wasn’t explicitly clicked, those carefully placed annotations could be lost, leaving users to start from scratch.

To take things a step further, the button in the Annotation section has been renamed from Save to Continue, and a Remove option has been added for quick adjustments.
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The result is a more forgiving revision experience — where what’s visible on screen is what gets saved.
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Notes tab update

The Notes field, previously only visible on hero deliverables, is now available on all deliverables in the Review page.

Notes are synchronized across all deliverables, so any note added will show up on every deliverable in the concept.
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You can now review important context or guidance for the entire concept directly on every deliverable, helping reduce duplicate notes and keep feedback aligned across the concept.

From smarter defaults to faster search and behind-the-scenes fixes, December focused on refining the everyday experience — reducing friction, improving reliability, and helping teams move through projects with fewer interruptions.

Search bar in the format picker

We know scrolling isn't for everyone, so we’ve chucked a search bar into the format picker to speed things up. Just start typing a keyword in the top-left search field and you’ll instantly see matching platforms and formats pop up. Nice and easy. Enjoy!

Missing AutomatedQA report tab is back

For a short moment, the AutomatedQA report tab went missing from the side nav in the Review page - but it’s back now!

A heads-up though: the AutomatedQA tab will only reappear for impacted projects once a new round of creative is delivered. So if a project hasn’t had any new creative delivered since the fix went out, you’ll still notice the AutoQA tab is missing - that’s expected (no AutoPAnic required).

Ordering new formats works again

Recently we fixed the issue where the Submit variations button wouldn’t show if only new formats were added to an approved project. We sorted that out, and the button showed up again - but when clicking 'submit' an error message popped up: “Add at least one revision before submitting,” even though revisions aren’t required (or possible!) in this instance. We’ve fully ironed out the kinks, and you can now order those new formats again, with ease.

No more issues with copy question notes

Editing or deleting existing copy question notes was causing saving errors. This prevented the brief from being saved, blocked other edits, and affected duplicated projects.

The saving issue has now been resolved. Notes can be edited or deleted and briefs (including duplicated projects) can be saved without errors.

Smarter default view on the Review page

We’ve improved the Review page so the panel on the right opens on the most relevant tab when you first land on the page - saving clicks and helping you get straight to the task at hand.

​How it works (in priority order):

• Revisions – opens if revision comments are present
• Hero Notes (Hero only) – opens if the field contains content
• CreativeX – opens if enabled and no revision comments are present
• AutoQA – opens if CreativeX is not enabled and no revision comments are present

If none of these apply, the review panel remains collapsed by default.

​A couple of extra details:

• When navigating between deliverables within the same project, the panel will stay on the tab you’re already viewing.
• If a tab isn’t available, the system will automatically move to the next relevant panel in the order above.

“Generate copy suggestions” button restored

The AI Generate copy suggestions button is now back in its usual home — right at the top of the copy section.
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What this means: You can once again generate AI-powered copy suggestions without needing to scroll or hunt for the feature.

Brand editing now work as expected

When editing a brand, users will no longer be taken to a “Something went wrong” page. Brand profile edits now save and open correctly, making the process smoother and more reliable.

Deliverable-dependent questions display correctly after deleting concepts

We’ve fixed an issue where, if a concept was deleted, the concept below it could temporarily display the questions from the deleted concept. For example, deleting Concept 2 would cause Concept 3 to briefly show the questions intended for Concept 2 until the page was refreshed.
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Deliverable-dependent questions now display correctly immediately, even after deleting a concept, removing the need to refresh the page.

November focused on fixes to the creative review and scaling flow, alleviating friction and removing hard stops (where they're not welcome).

Canvas previews are now true-to-scale

If you spend time in Canvas, you may have noticed previews occasionally appearing reduced or missing due to a frame sizing issue. Now, previews display accurately and to scale - what you see in Canvas reflects the real creative size.

Variation approval flow back to normal

We’ve resolved an issue that was preventing some projects with variations from being approved correctly. Previously, the ‘Review’ page showed the Approve all button while the ‘Creative’ page still displayed Submit all, creating a bit of confusion and keeping some projects stuck in limbo.

This bug was pretty annoying for those who experienced it, so we're glad to confirm that approving projects with variations works smoothly again across both pages.

Version compare functionality restored

The version dropdown in Compare Mode is now back and fully functional.
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Ordering new formats on approved projects re-enabled

The ability to order new formats only for an approved project was temporarily broken - sorry about that! Variations and combined orders (variations + new formats) still worked fine, but “formats only” got stuck - the "Submit All" button was a no-show. It’s now fixed, so you can scale projects with new formats on their own again, no problem.

October focused on clarity, speed, and scalability — with better project visibility, easier creator sharing, and creative quality ready from day one.

Concept-Level Visibility in Project Tracker

You can now expand projects in the Project Tracker to instantly view the concepts within — giving you greater clarity without needing to navigate away.
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What this means for you:

• Quickly understand what sits inside each project
• Jump straight to the most relevant workflow stage
• Maintain momentum without extra clicks

Simply expand a project to reveal its concepts, then select one to be taken directly to the appropriate page — whether that’s Brief, Review or another active stage.
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Clicking the project name will still open the full project view when you need the bigger picture.

A small update that makes a big difference — especially when managing larger, multi-concept projects.

Share Creator Profiles — No Login Required

Sharing creator options with your team just got easier.

Creator profiles can now be viewed without requiring a ShuttlerockCloud login, making it simple to review and share shortlists via URL and gather feedback faster.

CreativeX CQS Now Enabled by Default

All new client accounts will now have Creative Quality Scoring (CQS) automatically enabled.

This ensures every new project is set up from the start to support stronger creative performance insights — no additional configuration required.

Once a brand is mapped via its brand profile, CreativeX CQS will activate and begin scoring creative against proven quality standards.

From objective creative quality scoring to seamless .MOV and PDF support, September was all about sharpening efficiency.

CreativeX CQS (Creative Quality Score) is now available

Say Hello to Smarter, Sharper Creative – for Free!

Shuttlerock has a brand-new integration that takes creative to the next level.

Through our partnership with CreativeX, the industry leader in creative quality analytics, we’re offering a free, lightweight integration to all eligible ShuttlerockCloud clients. This gives your account access to the Creative Quality Score (CQS) report for all qualified deliverables — no strings attached.

We’ve emailed clients about our new CreativeX CQS offering and the updated Terms and Conditions, which allow us to share your information with CreativeX.

If you’d like help understanding the updates or activating your account, please reach out to your Creative Services contact.

Check out the full update on our website via the link below.

.MOV support is ON

.MOV support in ShuttlerockCloud is officially live!
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You can now preview, annotate, and download .MOV files directly in ShuttlerockCloud. The original .MOV file is always preserved and included in downloads (both bulk and individual). Playback works across Creative, Review, and Canvas pages, with filters, QA, and annotations fully supported.

Playback timing after delivery:

• 6s videos: ~10–15 seconds
• 15s videos: ~20–30 seconds
• 30s videos: ~40–60 seconds

So, if you don’t see instant playback, that’s expected - just give it a moment.

Why this is exciting

• No more switching tabs or tools — everything stays in one workflow.
• Deliverable counts remain accurate, keeping everything organized in one place.
• Years in the making — go give it a spin and let us know what you think!

PDF delivery in ShuttlerockCloud

We’re over the moon to announce that PDF files are now supported in ShuttlerockCloud, making it possible to order Print deliverables directly in-platform.

Made for Print
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Print is now a specified platform in ShuttlerockCloud, providing a clear path to brief and review print assets alongside digital campaigns. Tailored questions capture exactly what’s needed — from bleed and trim settings to DPI and file quality — ensuring files are set up correctly the first time.
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How it works today:

• Single-page PDF previews: Previews are currently limited to the first page. Multi-page support is coming soon.
• Full PDF delivery: Downloads include the complete PDF file as uploaded, preserving all specifications.
• Feedback flow: Leave comments and annotations directly on the preview, keeping the review cycle seamless and consistent with other deliverables.

Coming soon:

• Multi-page PDF previews directly in ShuttlerockCloud.
• Continued refinements to the Print workflow for an even smoother briefing and review experience.

August brought updates and fixes to ShuttlerockCloud, clearing out niggles and smoothing your workflow. See what we've sorted below.

Safezone updates

1. Pinterest 2:3 safezone refreshed
   The 2:3 format has been updated to match Pinterest’s latest specs.
2. New Premiere Spotlight safezones
   We’ve added 1:1 and 16:9 safezones for Pinterest Premiere Spotlight placements.

Project Tracker loading issues fixed

Filtered or searched projects now load properly as you scroll, without hitting an error or showing empty results.

Hyperlink button working again

In brief rich text areas, highlighting text and clicking the hyperlink icon will now open the link input fields as intended.

Numbered list formatting corrected

Numbered lists in rich text areas now continue past single digits without looping back to “0” at number 10.

Theme display updated

ShuttlerockCloud no longer follows your OS dark mode setting by default. Pages now stick to the intended look — light mode for most pages (like home and briefs), and dark mode for delivery and revision pages.

Projects no longer get stuck in ‘Approved’ state

Some projects were getting stuck in Approved after a variation was submitted. That flow’s now fixed - so in those scenarios, projects will move from Approved to In Production like they should.

Heads up: You might still see the “+ Variation” button appear disabled after approving a project. A quick page refresh will fix it for now - we’ll get onto sorting this out soon.

Brand profile movements

We've relocated the Brand Profile, so now it has it's own spot.

Instead of the little button sitting above the concepts in a brief, you'll now see a brand icon in the left-hand nav - cast your eyes to the bottom corner.

If your brand has a logo added next to the brand name in the Brand Profile, that'll show up. If not, we’ve got a default icon + "Brand'.

​Clicking the icon opens the full brand profile in a new tab (so long, in-brief pop-up).

It’s a small shift, but it puts brand info in a better, more discoverable place and can be particularly handy when hopping between projects.

User Invites - a Little More Organised and Flexible

Just one tidy little update for you in June. On the Users page in ShuttlerockCloud, you’ll now see two simple tabs:

• Users = anyone who’s accepted their invite
• Invitations = anyone invited but not yet joined (pending or expired)

This makes it super easy to see who’s already in vs. who’s still in limbo, so you or your teammates can take action: resend invites, copy invite links, or give a gentle nudge to anyone still marked as 'pending'.

We’ve also tossed out the old limitation that stopped you from inviting someone to multiple brands or regions. Now, you can send invites for the same user across as many accounts as needed.

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May kept the momentum rolling, bringing big upgrades to Canvas and fresh enhancements to scaling. From smoother comparisons to smarter ways to grow your creative, this month was all about refining the experience.

Canvas Upgrades

At this point, we’re not sure if the tech team sleeps - but we are sure they’ve just shipped two solid updates in Canvas that have been top of your wishlist from the get-go.
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Global player controls on Canvas
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Canvas now comes with Global Player Controls - so instead of juggling individual play buttons, you can select a bunch of videos and hit play in one go. Here’s how it works:

• Select deliverables by shift + click or dragging your mouse.
• Navigate to the new media control panel across the bottom of Canvas. Loop is ON by default, sound is OFF.
• The duration bar reflects the longest video. Shorter ones will wait and loop back once they’ve all finished.
• Dragged-and-dropped videos? The controls work for them too.

New layout options in Canvas
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Need to view your deliverables in a way that actually makes sense? Now you can.
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Want to group by platform? Done. Want to see all your vertical TikTok’s hanging out together? You got it. Need to check consistency across all your Instagram Stories? Easy. Now you’re reviewing apples with apples.

By default, your Canvas still mirrors the order of the side panel, but now there’s a new dropdown (next to metadata options) that lets you rearrange your creative by:

• Concept – Low numbers go first
• Platform – Based on AA priority (FB-IG leads the pack)
• Format – Tallest to shortest, per platform
• Language – English first, then alphabetically
• Duration – Short to long
• Dimension – Smallest area to biggest
• File type – sorted alphabetically i.e. jpg, mp4 then png

Need to reset? Just choose Default to go back to how things were when you landed on the page.
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This is about less scrolling, more clarity, and far fewer headaches during QA. Reviewing creative side-by-side by attribute means it’s way easier to spot things that are off. That sneaky font-size jump or misaligned CTA isn’t getting past you now.
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Edit and Duplicate Variations

Scaling creative in ShuttlerockCloud just keeps getting easier. You can now edit and duplicate draft variations directly in ShuttlerockCloud, giving you more flexibility and saving time when refining creative.

Here’s what’s new:
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Edit draft variations

Need to tweak something before submitting? No problem. You can now:

• Add or remove selected deliverables (including draft formats)
• Change the language
• Rename the variation

A couple of notes:

• Creative with revision comments can’t be removed (delete the comments first if needed).
• Every variation must include at least one piece of creative.

Duplicate draft variations

Want to build on something that already works? You can now duplicate any draft variation (not yet submitted to our design team). This copies over everything like for like, including revision comments — opening straight into edit mode so you can make updates before saving as a new variation.

By default, your duplicate will be named “Original Name copy”, but you can rename it anytime.

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April packed a powerful punch, with major updates across our review and scaling features — plus some safe zone upgrades and a few clarity boosts for good measure. Read on to see what went down.

Improvements to Scaling Creative

Scaling creative in ShuttlerockCloud just became more seamless and flexible.

We’ve introduced a series of enhancements that bring all your scaling options — new formats and variations — together into one unified flow. No more choosing one or the other. You can now order both at once, directly within the same round.

At the heart of this update is the ‘+ New variation’ button, available across all Creative views — Concepts, All creative, and Variations. This is your central starting point for scaling any creative.

Once you click ‘+ New variation’, the Create variation page brings everything into one clear workspace:

• Duplicate existing deliverables to form a new variation
• Add new formats to scale your selection
• Or combine both, creating a new variation that includes added formats

After creating a variation, you’ll be guided straight to the Review page to apply any final tweaks before sending to our team to work their magic.

These changes unify what used to be multiple steps into a single, intuitive flow — giving you more control over how you scale and expand your creative without breaking rhythm.

And there’s more to come: editing variations and duplicating concepts are already on the way. ✌️

Check out the feature article for all the details on Project Filters, including a full breakdown of what you can sort by.
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Project Filters Are Live Across Review Pages

Project filters are now live for customers across both the Review and Creative pages in ShuttlerockCloud, giving you full control over what you see as projects scale.

You can now quickly filter deliverables by status, type, platform, language, and more — helping you zero in on what matters, keep reviews tidy, and make collaboration smoother.

A couple things to note:

• Filters are dynamic — you’ll only see what’s relevant (for example, the ‘Language’ filter only appears when a project includes multiple languages).
• Filtered views can be shared via URL, making it easy to collaborate with teammates or clients on specific sets of deliverables.

And if you need a hand navigating all the recent changes to the variation flow, this article will walk you through it 👍🏽

Canvas improvements

We’ve heard the Canvas tool has made the review process feel pretty dreamy - but we know it can be even cooler, more dynamic, and more functional. We’re on board, and we’ve got plenty planned for this legendary tool.

New changes

To start, the latest updates in Canvas bring improved interactions, more detail, and tools designed to keep things precise.

Custom overlays + safe zones: Things are getting personal. We've just made it possible to upload customized brand overlays and safe zones directly into Canvas. It works with both static and video deliverables and supports all the usual file types: .png, .jpg, .jpeg, .mp4, .webp, .gif.

Just drag and drop the files right into the Canvas, then move onto intended deliverables to preview how content will appear on various platforms. A couple of things to know:

• Files are only visible to the uploader - they’re not shared across sessions or users.
• They disappear if you refresh or close the tab.

Hover-to-highlight: Hovering over a deliverable in the side panel will highlight it on the canvas, and vice versa.

More metadata: Now includes Language, FPS, File Type, and Bitrate.

Rulers + guides: A handy way to check dimensions and align elements.

• Vertical and horizontal rulers are now displayed on the canvas.
• You can drag in guides for layout alignment and remove them as needed.

Coming up

​Currently in development:

• Canvas layout options to group deliverables by things like Concept, Platform, Format, Language, and Duration

And in the future:

• Global play controls
• Bulk operations on Canvas deliverables
• Full screen mode for statics
• The ability to remove deliverables from the Canvas

More on those soon - but for now, feel free to poke around and let us know how it’s all feeling.

Updated Meta Safe Zones

We’ve refreshed our Meta safe zone overlays to align with current placements across Instagram and Facebook — covering Stories, Reels, Carousels, and Polls.

This update ensures your creative previews always match live ad placements, helping you review with confidence.

‘AI Generated Content’ Disclaimer Banner

To support responsible use of AI-generated outputs, we’re introducing a disclaimer banner across the briefing workflow to remind users to review AI-generated content carefully before using or implementing it. This aligns with industry best practices for ensuring accuracy and alignment.
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The disclaimer banner will appear in the following places:

• Brief Assistant screen
• Brief Generation screen
• Briefing/Concept screen (only if the brief was AI-generated)
• Copy Suggestions screen (only if the brief was not AI-generated)

This banner is purely informational - it does not block workflows, but encourages a mindful review process when AI is in play.