From objective creative quality scoring to seamless .MOV and PDF support, September was all about sharpening efficiency.

CreativeX CQS (Creative Quality Score) is now available

Say Hello to Smarter, Sharper Creative – for Free!

Shuttlerock has a brand-new integration that takes creative to the next level.

Through our partnership with CreativeX, the industry leader in creative quality analytics, we’re offering a free, lightweight integration to all eligible ShuttlerockCloud clients. This gives your account access to the Creative Quality Score (CQS) report for all qualified deliverables — no strings attached.

We’ve emailed clients about our new CreativeX CQS offering and the updated Terms and Conditions, which allow us to share your information with CreativeX.

If you’d like help understanding the updates or activating your account, please reach out to your Creative Services contact.

Check out the full update on our website via the link below.

.MOV support is ON

.MOV support in ShuttlerockCloud is officially live!
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You can now preview, annotate, and download .MOV files directly in ShuttlerockCloud. The original .MOV file is always preserved and included in downloads (both bulk and individual). Playback works across Creative, Review, and Canvas pages, with filters, QA, and annotations fully supported.

Playback timing after delivery:

• 6s videos: ~10–15 seconds
• 15s videos: ~20–30 seconds
• 30s videos: ~40–60 seconds

So, if you don’t see instant playback, that’s expected - just give it a moment.

Why this is exciting

• No more switching tabs or tools — everything stays in one workflow.
• Deliverable counts remain accurate, keeping everything organized in one place.
• Years in the making — go give it a spin and let us know what you think!

PDF delivery in ShuttlerockCloud

We’re over the moon to announce that PDF files are now supported in ShuttlerockCloud, making it possible to order Print deliverables directly in-platform.

Made for Print
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Print is now a specified platform in ShuttlerockCloud, providing a clear path to brief and review print assets alongside digital campaigns. Tailored questions capture exactly what’s needed — from bleed and trim settings to DPI and file quality — ensuring files are set up correctly the first time.
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How it works today:

• Single-page PDF previews: Previews are currently limited to the first page. Multi-page support is coming soon.
• Full PDF delivery: Downloads include the complete PDF file as uploaded, preserving all specifications.
• Feedback flow: Leave comments and annotations directly on the preview, keeping the review cycle seamless and consistent with other deliverables.

Coming soon:

• Multi-page PDF previews directly in ShuttlerockCloud.
• Continued refinements to the Print workflow for an even smoother briefing and review experience.

August brought updates and fixes to ShuttlerockCloud, clearing out niggles and smoothing your workflow. See what we've sorted below.

Safezone updates

1. Pinterest 2:3 safezone refreshed
   The 2:3 format has been updated to match Pinterest’s latest specs.
2. New Premiere Spotlight safezones
   We’ve added 1:1 and 16:9 safezones for Pinterest Premiere Spotlight placements.

Project Tracker loading issues fixed

Filtered or searched projects now load properly as you scroll, without hitting an error or showing empty results.

Hyperlink button working again

In brief rich text areas, highlighting text and clicking the hyperlink icon will now open the link input fields as intended.

Numbered list formatting corrected

Numbered lists in rich text areas now continue past single digits without looping back to “0” at number 10.

Theme display updated

ShuttlerockCloud no longer follows your OS dark mode setting by default. Pages now stick to the intended look — light mode for most pages (like home and briefs), and dark mode for delivery and revision pages.

Projects no longer get stuck in ‘Approved’ state

Some projects were getting stuck in Approved after a variation was submitted. That flow’s now fixed - so in those scenarios, projects will move from Approved to In Production like they should.

Heads up: You might still see the “+ Variation” button appear disabled after approving a project. A quick page refresh will fix it for now - we’ll get onto sorting this out soon.

Brand profile movements

We've relocated the Brand Profile, so now it has it's own spot.

Instead of the little button sitting above the concepts in a brief, you'll now see a brand icon in the left-hand nav - cast your eyes to the bottom corner.

If your brand has a logo added next to the brand name in the Brand Profile, that'll show up. If not, we’ve got a default icon + "Brand'.

​Clicking the icon opens the full brand profile in a new tab (so long, in-brief pop-up).

It’s a small shift, but it puts brand info in a better, more discoverable place and can be particularly handy when hopping between projects.

User Invites - a Little More Organised and Flexible

Just one tidy little update for you in June. On the Users page in ShuttlerockCloud, you’ll now see two simple tabs:

• Users = anyone who’s accepted their invite
• Invitations = anyone invited but not yet joined (pending or expired)

This makes it super easy to see who’s already in vs. who’s still in limbo, so you or your teammates can take action: resend invites, copy invite links, or give a gentle nudge to anyone still marked as 'pending'.

We’ve also tossed out the old limitation that stopped you from inviting someone to multiple brands or regions. Now, you can send invites for the same user across as many accounts as needed.

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May kept the momentum rolling, bringing big upgrades to Canvas and fresh enhancements to scaling. From smoother comparisons to smarter ways to grow your creative, this month was all about refining the experience.

Canvas Upgrades

At this point, we’re not sure if the tech team sleeps - but we are sure they’ve just shipped two solid updates in Canvas that have been top of your wishlist from the get-go.
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Global player controls on Canvas
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Canvas now comes with Global Player Controls - so instead of juggling individual play buttons, you can select a bunch of videos and hit play in one go. Here’s how it works:

• Select deliverables by shift + click or dragging your mouse.
• Navigate to the new media control panel across the bottom of Canvas. Loop is ON by default, sound is OFF.
• The duration bar reflects the longest video. Shorter ones will wait and loop back once they’ve all finished.
• Dragged-and-dropped videos? The controls work for them too.

New layout options in Canvas
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Need to view your deliverables in a way that actually makes sense? Now you can.
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Want to group by platform? Done. Want to see all your vertical TikTok’s hanging out together? You got it. Need to check consistency across all your Instagram Stories? Easy. Now you’re reviewing apples with apples.

By default, your Canvas still mirrors the order of the side panel, but now there’s a new dropdown (next to metadata options) that lets you rearrange your creative by:

• Concept – Low numbers go first
• Platform – Based on AA priority (FB-IG leads the pack)
• Format – Tallest to shortest, per platform
• Language – English first, then alphabetically
• Duration – Short to long
• Dimension – Smallest area to biggest
• File type – sorted alphabetically i.e. jpg, mp4 then png

Need to reset? Just choose Default to go back to how things were when you landed on the page.
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This is about less scrolling, more clarity, and far fewer headaches during QA. Reviewing creative side-by-side by attribute means it’s way easier to spot things that are off. That sneaky font-size jump or misaligned CTA isn’t getting past you now.
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Edit and Duplicate Variations

Scaling creative in ShuttlerockCloud just keeps getting easier. You can now edit and duplicate draft variations directly in ShuttlerockCloud, giving you more flexibility and saving time when refining creative.

Here’s what’s new:
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Edit draft variations

Need to tweak something before submitting? No problem. You can now:

• Add or remove selected deliverables (including draft formats)
• Change the language
• Rename the variation

A couple of notes:

• Creative with revision comments can’t be removed (delete the comments first if needed).
• Every variation must include at least one piece of creative.

Duplicate draft variations

Want to build on something that already works? You can now duplicate any draft variation (not yet submitted to our design team). This copies over everything like for like, including revision comments — opening straight into edit mode so you can make updates before saving as a new variation.

By default, your duplicate will be named “Original Name copy”, but you can rename it anytime.

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April packed a powerful punch, with major updates across our review and scaling features — plus some safe zone upgrades and a few clarity boosts for good measure. Read on to see what went down.

Improvements to Scaling Creative

Scaling creative in ShuttlerockCloud just became more seamless and flexible.

We’ve introduced a series of enhancements that bring all your scaling options — new formats and variations — together into one unified flow. No more choosing one or the other. You can now order both at once, directly within the same round.

At the heart of this update is the ‘+ New variation’ button, available across all Creative views — Concepts, All creative, and Variations. This is your central starting point for scaling any creative.

Once you click ‘+ New variation’, the Create variation page brings everything into one clear workspace:

• Duplicate existing deliverables to form a new variation
• Add new formats to scale your selection
• Or combine both, creating a new variation that includes added formats

After creating a variation, you’ll be guided straight to the Review page to apply any final tweaks before sending to our team to work their magic.

These changes unify what used to be multiple steps into a single, intuitive flow — giving you more control over how you scale and expand your creative without breaking rhythm.

And there’s more to come: editing variations and duplicating concepts are already on the way. ✌️

Check out the feature article for all the details on Project Filters, including a full breakdown of what you can sort by.
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Project Filters Are Live Across Review Pages

Project filters are now live for customers across both the Review and Creative pages in ShuttlerockCloud, giving you full control over what you see as projects scale.

You can now quickly filter deliverables by status, type, platform, language, and more — helping you zero in on what matters, keep reviews tidy, and make collaboration smoother.

A couple things to note:

• Filters are dynamic — you’ll only see what’s relevant (for example, the ‘Language’ filter only appears when a project includes multiple languages).
• Filtered views can be shared via URL, making it easy to collaborate with teammates or clients on specific sets of deliverables.

And if you need a hand navigating all the recent changes to the variation flow, this article will walk you through it 👍🏽

Canvas improvements

We’ve heard the Canvas tool has made the review process feel pretty dreamy - but we know it can be even cooler, more dynamic, and more functional. We’re on board, and we’ve got plenty planned for this legendary tool.

New changes

To start, the latest updates in Canvas bring improved interactions, more detail, and tools designed to keep things precise.

Custom overlays + safe zones: Things are getting personal. We've just made it possible to upload customized brand overlays and safe zones directly into Canvas. It works with both static and video deliverables and supports all the usual file types: .png, .jpg, .jpeg, .mp4, .webp, .gif.

Just drag and drop the files right into the Canvas, then move onto intended deliverables to preview how content will appear on various platforms. A couple of things to know:

• Files are only visible to the uploader - they’re not shared across sessions or users.
• They disappear if you refresh or close the tab.

Hover-to-highlight: Hovering over a deliverable in the side panel will highlight it on the canvas, and vice versa.

More metadata: Now includes Language, FPS, File Type, and Bitrate.

Rulers + guides: A handy way to check dimensions and align elements.

• Vertical and horizontal rulers are now displayed on the canvas.
• You can drag in guides for layout alignment and remove them as needed.

Coming up

​Currently in development:

• Canvas layout options to group deliverables by things like Concept, Platform, Format, Language, and Duration

And in the future:

• Global play controls
• Bulk operations on Canvas deliverables
• Full screen mode for statics
• The ability to remove deliverables from the Canvas

More on those soon - but for now, feel free to poke around and let us know how it’s all feeling.

Updated Meta Safe Zones

We’ve refreshed our Meta safe zone overlays to align with current placements across Instagram and Facebook — covering Stories, Reels, Carousels, and Polls.

This update ensures your creative previews always match live ad placements, helping you review with confidence.

‘AI Generated Content’ Disclaimer Banner

To support responsible use of AI-generated outputs, we’re introducing a disclaimer banner across the briefing workflow to remind users to review AI-generated content carefully before using or implementing it. This aligns with industry best practices for ensuring accuracy and alignment.
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The disclaimer banner will appear in the following places:

• Brief Assistant screen
• Brief Generation screen
• Briefing/Concept screen (only if the brief was AI-generated)
• Copy Suggestions screen (only if the brief was not AI-generated)

This banner is purely informational - it does not block workflows, but encourages a mindful review process when AI is in play.

Say goodbye to endless tab-hopping! Canvas lets you review and compare up to 100 deliverables at once inside ShuttlerockCloud—so you can spot inconsistencies faster and approve work with confidence.
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Why Canvas?

Reviewing multiple assets for consistency, compliance, and accuracy can be a hassle. Canvas changes that by giving you a Miro-like workspace where you can drag, resize, zoom, and organize deliverables with ease.
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Key Features

• Compare up to 100 deliverables in a single view
• Zoom, resize & overlay for detailed checks
• Turn on safe zones & metadata for better accuracy
• Playback individual videos in full screen
• Right-click to edit draft revisions instantly

How It Works

Find Canvas in the Review page and load up to 100 deliverables instantly. Drag, zoom, play, and refine your assets—exactly how you need them.
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Head over to the article at the link below for more details on Canvas.
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🚀 Give it a go! Canvas is live—jump in and see how much easier your review process can be. Let us know what you think!

We've been hard at work building all sorts in ShuttlerockCloud - here’s a look at all the action from 2025 so far!

Briefing Updates

Copy variations named in brief

You now have the power to name your briefed-in copy variations - just use the 'Add copy' modal and take control.
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Name changes applied to copy variations in the brief will seamlessly update across all relevant pages (creative pages & review page) and downloads. This applies to existing projects as well, as long as they haven't entered the 'Copy Variations' stage.
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This update lets you clearly define variations in your creative from the start.

Removing assets in project brief  

New updates to the 'Assets' section of the project brief aim to improve efficiency and reduce risk.
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We've built a new Multi-Select Asset Tool, making batch asset removal smoother than ever.

• No more 'Delete' button - now, simply hover over an asset to see a select icon.
• Once you select an asset, a delete bar appears, allowing you to choose and remove multiple assets at once.
• A "Select All" option appears for quick removal of all uploaded assets, which switches to "Deselect All" when clicked.
• To prevent accidental asset removal, a confirmation modal now prompts you to confirm the action.
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Review & Delivery Updates

Overlays and Safezones in compare mode

The platform overlay and safezone settings are now available in compare mode, aiding parallelisation during the QA process.

Each setting can be toggled on and off against deliverable versions independently while in compare mode. Applied settings persist when navigating between compare mode and single mode.

Download CreativeX report

The latest update to our CreativeX integration introduces a brand-new CreativeX button in the side navigation on the creative pages. When clicked, a panel opens showing a preflight summary and an option to download the CreativeX preflight report as an XLSX file.

The results table in export updates as new deliverables and versions are assessed, so you will always have the most up-to-date information at each download.

"Deselect all' deliverables option when creating a variation

When creating a variation, all deliverables were selected by default. With larger projects where there might be upwards of 100 deliverables selected, this was problematic if only a portion of those deliverables are needed for the new variation.

When creating a variation, you can now:

• Select all deliverables
• De-select all deliverables
• Select deliverables one by one

That’s all for now, folks! But trust us, we’ve got some exciting changes up our sleeves - so keep checking in and get ready to be delighted!

The new Account Insights Dashboard is a self-serve, on-demand solution that makes accessing your creative data easier and more convenient than ever before.

You’ll find the dashboard in ShuttlerockCloud under the new “Account Insights” section in the side navigation. Here. you'll discover valuable metrics that provide insights into your creative data, along with filtering options to customise your view.

Filtered results are available for download in PDF form using the export option in top right of the page, allowing for easy review and comparison of customised reports.

This dashboard focuses on four key areas to empower your decision-making:

• Volume and Output: Track the number of deliverables, project counts, and monthly trends.
• Operational Efficiency: Access metrics like time-to-delivery, review durations, and revision cycles.
• Creative Typology: Explore a detailed breakdown of asset types.
• Platforms and Formats: Monitor the distribution of assets across platforms and formats to ensure alignment with your goals.

If you need a hand getting up to speed with this great new tool, feel free to reach out here or get in touch with your Account Manager 👍

Until next time!

We're thrilled to bring you a revolutionary change in ShuttlerockCloud and the way you work with us - Managed Service Briefing.

You already know our Brief Assistant, and this takes it one step further - allowing you to fill out as much or as little of the brief as you like, before passing it over to us to take care of the rest for you.

It's easy as 1, 2, 3.

1. Fill out as much of the brief as you can.
2. Add project notes to give us further context and/or information around the brief you're submitting.
3. Submit it to our team for review. We'll take it from here!

If there's anything further we need from you, we'll reach out and let you know.

Head over to the article at the link below for more details on Managed Service Briefing.

That's all for today! As always, please reach out if you need support or have any questions about these updates.