May kept the momentum rolling, bringing big upgrades to Canvas and fresh enhancements to scaling. From smoother comparisons to smarter ways to grow your creative, this month was all about refining the experience.

Canvas Upgrades

At this point, we’re not sure if the tech team sleeps - but we are sure they’ve just shipped two solid updates in Canvas that have been top of your wishlist from the get-go.
​

Global player controls on Canvas
​

Canvas now comes with Global Player Controls - so instead of juggling individual play buttons, you can select a bunch of videos and hit play in one go. Here’s how it works:

• Select deliverables by shift + click or dragging your mouse.
• Navigate to the new media control panel across the bottom of Canvas. Loop is ON by default, sound is OFF.
• The duration bar reflects the longest video. Shorter ones will wait and loop back once they’ve all finished.
• Dragged-and-dropped videos? The controls work for them too.

New layout options in Canvas
​

Need to view your deliverables in a way that actually makes sense? Now you can.
​

Want to group by platform? Done. Want to see all your vertical TikTok’s hanging out together? You got it. Need to check consistency across all your Instagram Stories? Easy. Now you’re reviewing apples with apples.

By default, your Canvas still mirrors the order of the side panel, but now there’s a new dropdown (next to metadata options) that lets you rearrange your creative by:

• Concept – Low numbers go first
• Platform – Based on AA priority (FB-IG leads the pack)
• Format – Tallest to shortest, per platform
• Language – English first, then alphabetically
• Duration – Short to long
• Dimension – Smallest area to biggest
• File type – sorted alphabetically i.e. jpg, mp4 then png

Need to reset? Just choose Default to go back to how things were when you landed on the page.
​

This is about less scrolling, more clarity, and far fewer headaches during QA. Reviewing creative side-by-side by attribute means it’s way easier to spot things that are off. That sneaky font-size jump or misaligned CTA isn’t getting past you now.
​

Edit and Duplicate Variations

Scaling creative in ShuttlerockCloud just keeps getting easier. You can now edit and duplicate draft variations directly in ShuttlerockCloud, giving you more flexibility and saving time when refining creative.

Here’s what’s new:
​

Edit draft variations

Need to tweak something before submitting? No problem. You can now:

• Add or remove selected deliverables (including draft formats)
• Change the language
• Rename the variation

A couple of notes:

• Creative with revision comments can’t be removed (delete the comments first if needed).
• Every variation must include at least one piece of creative.

Duplicate draft variations

Want to build on something that already works? You can now duplicate any draft variation (not yet submitted to our design team). This copies over everything like for like, including revision comments — opening straight into edit mode so you can make updates before saving as a new variation.

By default, your duplicate will be named “Original Name copy”, but you can rename it anytime.

​

April packed a powerful punch, with major updates across our review and scaling features — plus some safe zone upgrades and a few clarity boosts for good measure. Read on to see what went down.

Improvements to Scaling Creative

Scaling creative in ShuttlerockCloud just became more seamless and flexible.

We’ve introduced a series of enhancements that bring all your scaling options — new formats and variations — together into one unified flow. No more choosing one or the other. You can now order both at once, directly within the same round.

At the heart of this update is the ‘+ New variation’ button, available across all Creative views — Concepts, All creative, and Variations. This is your central starting point for scaling any creative.

Once you click ‘+ New variation’, the Create variation page brings everything into one clear workspace:

• Duplicate existing deliverables to form a new variation
• Add new formats to scale your selection
• Or combine both, creating a new variation that includes added formats

After creating a variation, you’ll be guided straight to the Review page to apply any final tweaks before sending to our team to work their magic.

These changes unify what used to be multiple steps into a single, intuitive flow — giving you more control over how you scale and expand your creative without breaking rhythm.

And there’s more to come: editing variations and duplicating concepts are already on the way. ✌️

Check out the feature article for all the details on Project Filters, including a full breakdown of what you can sort by.
​

Project Filters Are Live Across Review Pages

Project filters are now live for customers across both the Review and Creative pages in ShuttlerockCloud, giving you full control over what you see as projects scale.

You can now quickly filter deliverables by status, type, platform, language, and more — helping you zero in on what matters, keep reviews tidy, and make collaboration smoother.

A couple things to note:

• Filters are dynamic — you’ll only see what’s relevant (for example, the ‘Language’ filter only appears when a project includes multiple languages).
• Filtered views can be shared via URL, making it easy to collaborate with teammates or clients on specific sets of deliverables.

And if you need a hand navigating all the recent changes to the variation flow, this article will walk you through it 👍🏽

Canvas improvements

We’ve heard the Canvas tool has made the review process feel pretty dreamy - but we know it can be even cooler, more dynamic, and more functional. We’re on board, and we’ve got plenty planned for this legendary tool.

New changes

To start, the latest updates in Canvas bring improved interactions, more detail, and tools designed to keep things precise.

Custom overlays + safe zones: Things are getting personal. We've just made it possible to upload customized brand overlays and safe zones directly into Canvas. It works with both static and video deliverables and supports all the usual file types: .png, .jpg, .jpeg, .mp4, .webp, .gif.

Just drag and drop the files right into the Canvas, then move onto intended deliverables to preview how content will appear on various platforms. A couple of things to know:

• Files are only visible to the uploader - they’re not shared across sessions or users.
• They disappear if you refresh or close the tab.

Hover-to-highlight: Hovering over a deliverable in the side panel will highlight it on the canvas, and vice versa.

More metadata: Now includes Language, FPS, File Type, and Bitrate.

Rulers + guides: A handy way to check dimensions and align elements.

• Vertical and horizontal rulers are now displayed on the canvas.
• You can drag in guides for layout alignment and remove them as needed.

Coming up

​Currently in development:

• Canvas layout options to group deliverables by things like Concept, Platform, Format, Language, and Duration

And in the future:

• Global play controls
• Bulk operations on Canvas deliverables
• Full screen mode for statics
• The ability to remove deliverables from the Canvas

More on those soon - but for now, feel free to poke around and let us know how it’s all feeling.

Updated Meta Safe Zones

We’ve refreshed our Meta safe zone overlays to align with current placements across Instagram and Facebook — covering Stories, Reels, Carousels, and Polls.

This update ensures your creative previews always match live ad placements, helping you review with confidence.

‘AI Generated Content’ Disclaimer Banner

To support responsible use of AI-generated outputs, we’re introducing a disclaimer banner across the briefing workflow to remind users to review AI-generated content carefully before using or implementing it. This aligns with industry best practices for ensuring accuracy and alignment.
​

The disclaimer banner will appear in the following places:

• Brief Assistant screen
• Brief Generation screen
• Briefing/Concept screen (only if the brief was AI-generated)
• Copy Suggestions screen (only if the brief was not AI-generated)

This banner is purely informational - it does not block workflows, but encourages a mindful review process when AI is in play.

Say goodbye to endless tab-hopping! Canvas lets you review and compare up to 100 deliverables at once inside ShuttlerockCloud—so you can spot inconsistencies faster and approve work with confidence.
​

Why Canvas?

Reviewing multiple assets for consistency, compliance, and accuracy can be a hassle. Canvas changes that by giving you a Miro-like workspace where you can drag, resize, zoom, and organize deliverables with ease.
​

Key Features

• Compare up to 100 deliverables in a single view
• Zoom, resize & overlay for detailed checks
• Turn on safe zones & metadata for better accuracy
• Playback individual videos in full screen
• Right-click to edit draft revisions instantly

How It Works

Find Canvas in the Review page and load up to 100 deliverables instantly. Drag, zoom, play, and refine your assets—exactly how you need them.
​
Head over to the article at the link below for more details on Canvas.
​

🚀 Give it a go! Canvas is live—jump in and see how much easier your review process can be. Let us know what you think!

We've been hard at work building all sorts in ShuttlerockCloud - here’s a look at all the action from 2025 so far!

Briefing Updates

Copy variations named in brief

You now have the power to name your briefed-in copy variations - just use the 'Add copy' modal and take control.
​

Name changes applied to copy variations in the brief will seamlessly update across all relevant pages (creative pages & review page) and downloads. This applies to existing projects as well, as long as they haven't entered the 'Copy Variations' stage.
​

This update lets you clearly define variations in your creative from the start.

Removing assets in project brief  

New updates to the 'Assets' section of the project brief aim to improve efficiency and reduce risk.
​

We've built a new Multi-Select Asset Tool, making batch asset removal smoother than ever.

• No more 'Delete' button - now, simply hover over an asset to see a select icon.
• Once you select an asset, a delete bar appears, allowing you to choose and remove multiple assets at once.
• A "Select All" option appears for quick removal of all uploaded assets, which switches to "Deselect All" when clicked.
• To prevent accidental asset removal, a confirmation modal now prompts you to confirm the action.
  ​

Review & Delivery Updates

Overlays and Safezones in compare mode

The platform overlay and safezone settings are now available in compare mode, aiding parallelisation during the QA process.

Each setting can be toggled on and off against deliverable versions independently while in compare mode. Applied settings persist when navigating between compare mode and single mode.

Download CreativeX report

The latest update to our CreativeX integration introduces a brand-new CreativeX button in the side navigation on the creative pages. When clicked, a panel opens showing a preflight summary and an option to download the CreativeX preflight report as an XLSX file.

The results table in export updates as new deliverables and versions are assessed, so you will always have the most up-to-date information at each download.

"Deselect all' deliverables option when creating a variation

When creating a variation, all deliverables were selected by default. With larger projects where there might be upwards of 100 deliverables selected, this was problematic if only a portion of those deliverables are needed for the new variation.

When creating a variation, you can now:

• Select all deliverables
• De-select all deliverables
• Select deliverables one by one

That’s all for now, folks! But trust us, we’ve got some exciting changes up our sleeves - so keep checking in and get ready to be delighted!

The new Account Insights Dashboard is a self-serve, on-demand solution that makes accessing your creative data easier and more convenient than ever before.

You’ll find the dashboard in ShuttlerockCloud under the new “Account Insights” section in the side navigation. Here. you'll discover valuable metrics that provide insights into your creative data, along with filtering options to customise your view.

Filtered results are available for download in PDF form using the export option in top right of the page, allowing for easy review and comparison of customised reports.

This dashboard focuses on four key areas to empower your decision-making:

• Volume and Output: Track the number of deliverables, project counts, and monthly trends.
• Operational Efficiency: Access metrics like time-to-delivery, review durations, and revision cycles.
• Creative Typology: Explore a detailed breakdown of asset types.
• Platforms and Formats: Monitor the distribution of assets across platforms and formats to ensure alignment with your goals.

If you need a hand getting up to speed with this great new tool, feel free to reach out here or get in touch with your Account Manager 👍

Until next time!

We're thrilled to bring you a revolutionary change in ShuttlerockCloud and the way you work with us - Managed Service Briefing.

You already know our Brief Assistant, and this takes it one step further - allowing you to fill out as much or as little of the brief as you like, before passing it over to us to take care of the rest for you.

It's easy as 1, 2, 3.

1. Fill out as much of the brief as you can.
2. Add project notes to give us further context and/or information around the brief you're submitting.
3. Submit it to our team for review. We'll take it from here!

If there's anything further we need from you, we'll reach out and let you know.

Head over to the article at the link below for more details on Managed Service Briefing.

That's all for today! As always, please reach out if you need support or have any questions about these updates.

Today we've made some changes to how downloading works in ShuttlerockCloud - these updates will ensure a smooth user experience for all, so read on to see what's what 👀

Here's what's changed:

Download all - downloads the following, all packaged together in a single .zip file, separated into folders per concept and variation

• Individual deliverable files (.mp4’s, .png’s etc.)
• Each working file (multiple separate .zip files)

Creative only

• Unchanged

Working files only (on eligible projects)

• Downloads a single .zip file, with all individual working file .zips contained within

That's all for today! Keep your eyes peeled for our next update coming to you very soon 🚀

Here's all of the details on the latest updates to SRC - read on for all of the goodness!

Briefing Updates

Modular Briefing

The all-new modular briefing design shows you everything you need, and nothing you don’t.

With the brief now split up into clear and distinct sections, you’ll only see the sections of the brief which are required for you to fill out.

If you’d like to add more detail and give us more information, you can do so by clicking the “+ Add more” button at the bottom of the brief, and adding the relevant modules for the details you’d like to add.

Review & Delivery Updates

New refreshed UI for Creative page

We've completely overhauled our Creative page, with a redesigned UI to help organise and sort your creatives into logical groups, aiding with your review workflow.

Introducing built-in grouping to make creative easier to find and navigate between - especially useful for big multi-concept/multi-variation projects with large numbers of deliverables.

You now have the following views available:

• Concepts - one tile for each concept in the project, with all creatives in each tile "grouped" behind it. Great for an overview of your project.
• All Creative - shows all creative in your project, organised by concepts and variations.
• Concept view - a focused view of all creative in a single concept, grouped into variations if they exist.

Some further benefits:

• You can now easily share a link to all creative in just a single concept or variation, by navigating to the relevant view and copy/pasting the URL from the search bar in your browser.
• There's now multiple places you can create a variation from, saving you time.
• You can now set/tag variations with a specific language.

Structured Downloads

Enjoy a new export experience with Structured Downloads, with all final deliverables in your project now organised inside a .zip file, into clearly named, nested folders, sorted by concepts and then variations within - see an example of the folder structure below:

More pieces

Deliverables Counter in the Project Tracker

• We've fixed and fine-tuned the "Deliverables" column in the project tracker, to ensure accuracy and reliability moving forward.
• They're now fully dynamic and take into account factors like deliverables that are still to come in the project, as well as actual (approved/delivered) deliverables.
• This means the number will update and stay accurate automatically throughout the lifecycle of a project, including when variations are added later in the project.

Changes to automatic completion/archival of inactive projects

• Previously, only inactive projects that were in the final production stage could be completed, and all others would be archived.
• Now, inactive projects at any production stage will be completed rather than archived, so long as they contain creatives that have been delivered for review.

Performance Improvements

• We've optimized some behind-the-scenes tech in the delivery & review space to enable faster page loading and general improved responsiveness.
• Watch this space as we continue to seek out more places we can improve performance! 👀

Duration Display Refinements

• We've made some changes to the language conventions we use to display durations in different places throughout ShuttlerockCloud - the long and the short of it being that we'll now show you the duration of creative in the most relevant and contextual form, depending on where you are in SRC.

That's all, folks! Keep an eye out for the next update coming to you soon!

Here's your roundup for all of the most recent updates to ShuttlerockCloud released in Q1 - grab yourself a coffee and settle in for a great read!

New UI experience for Briefing

Overview Panel

We've done away with the whole project overview page, introducing a flash new sidebar giving you an overview of your whole project at a glance, and streamlining the whole briefing experience - no more jumping back and forth between the overview page and concept pages!

The overview panel will serve you for concept navigation and creation - as well as accessing your brand profile.

These changes have a few other flow-on effects:

• The "Product & Service" question that used to sit at the project level will now be asked for each concept, giving you even more flexibility for your projects.
• The "Primary language" question has been removed, and you can now have different languages for each concept in a project, rather than being limited to one language for the whole project - more on this further on 👀
• The "Order Details" button which used to sit in the top left-hand side of the brief has moved to the new Utilities panel on the right-hand side of the project view, and is now called "Summary".

Utilities Panel

A very handy new addition to our Project View - the Utilities Panel lives in the Brief and Creative pages for all projects.

Summary and Support will be available for all users, always, and Assistant will be available when a brief was created using the Brief Assistant.

• Assistant will open the Brief Assistant modal, allowing you to access your brief input for reference (if you've already submitted your brief). If you're still working on your brief, then this is where you'll be able to edit the input and regenerate your brief if you're not 100% happy with the output of the Brief Assistant.
• Summary is the new name and location for the old "Order Details" button - giving you an overview of all key details for your whole project.
• Support will open a chat window with our support team, giving you even easier and faster access to help when you need it.

Language Updates for projects

As mentioned further up, the "Primary language" question has been removed from briefing, and you can now have different languages for each concept in a project, rather than being limited to one language for the whole project.

The language for each concept in a project will be now be automatically detected based on the language of the text that you input into the Copy and Concept Idea fields.

If a language is ever detected incorrectly, reach out to your Shuttlerock rep and we can have it manually updated in a flash!

More small pieces

Audience updates

• When creating a brief with our Brief Assistant, your default audience will automatically be assigned to all concepts in the project, which you can then change if you wish.
• When you duplicate a concept, the audience will now also be copied over (previously the duplicated concept would be assigned your default audience).
• If you create a new audience from within a concept, that new audience will automatically be assigned to the concept - if you haven't already selected an audience for the concept.

Review updates

• NEW dark mode for the Creative page, aligning the UI across both the Creative and Review pages for a more cohesive experience.
• You can now Submit your variations from the review page, via the new "Submit" button in the review panel.
• Significant speed performance improvements have been made when navigating between different creatives while reviewing, saving time for all!
• Variations are now eligible for our QuickFix service, saving even more time on variations which qualify for QuickFix.

That's all, folks! Keep an eye out for the next update coming in hot on the heels of this one 👀

Coming very soon is an all-new modular briefing experience, which will change the way you brief for good - we can't wait to share it with you.

With our new review page navigation experience (which we've fondly dubbed the "review panel"), you can now see all deliverables requiring your review and attention at a glance - all in the side-panel!

See which deliverables are approved, have revisions added, and are yet to review, all organized to help you prioritize your review workflow.

You now have a summarized view of all deliverables in your project, organised by concept name and number, with the following information easily accessible:

• Platform
• Format
• Duration
• Language
• Revision status and quantity
• Approval status

And with the new clear CTA button at the bottom, you can now approve your ads or submit your revisions, right from the review page!

*Please note: the ability to add variations hasn't quite been built into the review panel just yet, but will be coming very soon! So continue to add variations from the delivery page for now as you're used to.

Check it out when you're next on the review page 👀